Siemens Home Appliances


Siemens Home Appliances produces a broad range of different home appliances in various value classes. Since the design is one of the most important factors in the purchasing decision, all of those appliances need aesthetically pleasing and easy-to-use interfaces.


Over the course of 1.5 years, I worked on the touchscreen UIs of  two high-end fridges and a cooker hood. I’ve accompanied two of those projects from sketch to development. Along the way, I created information architectures, wireframes, wireflows, screen designs, motion design examples and detailed specification.

The challenge in the projects was to turn a long list of features into an easy-to-use user interface and apply the Siemens style guide to the unique constraints of each appliance, while maintaining consistency across the product range. Managing the collaboration between various disciplines, companies, countries, and brands also played a key role in ensuring a high-quality outcome.


All three UIs received positive feedback from users during usability tests. The project deliverables have been handed over on time to the software development team with an extensive specification, pixel-perfect assets, motion design examples and click-through prototypes.

The appliances were launched to the market in 2019 and received multiple prestigious product design awards including the German Design Award, iF Design Award and Red Dot Design Award.

Projects Basics

  • Type of WorkWork at IXDS
  • Year2015-2017 (several projects)
  • Timeframe1.5 years
  • My ResponsibilitesUX Concept · UI Design · Motion Design · Documentation · Stakeholder Management · Development Support
  • TeamDesign teams of BSH (Siemens) & IXDS
  • ToolsSketch · Principle · Illustrator · Photoshop · InDesign · Confluence