• OCT Microsite - Multiplattform
  • OCT Microsite - Mobile Version
  • OCT Microsite - Tablet Version
  • OCT Microsite - Desktop Version


SPECTRALIS OCT (optical coherence tomography) is a device to image the fine details of the eye, developed by Heidelberg Engineering GmbH. The marketing campaign, developed by fanthomas communications, is based on the “OCT check list”, which lists all the product’s unique features. The accompanying microsite prominently features this list and adds animation and interactivity to it. Users can check the various checkpoints, find more detailed information and browse through sample pictures taken by the device. The microsite has been developed in different versions for desktop, mobile and tablet using state-of-the-art technologies like HTML5, CSS3 and JavaScript/jQuery. The tablet version is even available as an offline iPad app (using HTML5 caching) for trade fairs and direct marketing purposes, where no internet connection is available.